The Personal Side of the Channel

I've just got home from ARN and Reseller News's conference, EDGE 2017. 300 Channel leaders from Partner, Vendor, Distributor and the IDG folks got together on Hamilton Island to discuss and learn about the future partner.

Something struck me during that conference; almost everyone I talked to chatted about the impact our industry has on people. This is a subtle yet really important change. It was noticeable.

From my very first 1:1 with Steven from ONGC, I was struck by how everyone discussed that what he or she were trying to do was make people's lives better; and this included their staff, suppliers and customers.

This is a change. Previously there's been a focus on the next new technology change, the risk of the cloud to traditional business or numbers and quarters. This year it was more personal and in my opinion more real.