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Why Artificial Intelligence Augments the Human Touch

A lot is stated about Artificial Intelligence (AI) replacing people and this is extremely prevalent in financial services organisations where much of what we do today can be easily replaced by AI or machine learning. However, this prophesised revolution is definitely not the replacement of humans - rather it is the replacement of repetitive, mundane tasks so you can focus on the areas that deliver real value to your clients. How many clients see their accountant as a form of financial therapy, looking for help, advice or just a shoulder to cry on? This personal relationship is why small business owners and high net-worth individuals seek out suburban accountants, and aren’t ‘wooed’ by the ma